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STAY IN TOUCH Marketing
What's Involved?
When you really get down to it, you are essentially trying to create a situation that will keep your name at the front of your client's mind. These are the steps we take to accomplish that for you.
- First, we brainstorm with you to learn about your company goals and objectives and just what it is that you are trying to accomplish.
- Second, we develope an email template with a Look & Feel that is consistent with your corporate identity. All emails will be formatted using this Look & Feel.
- Third, we help you build your email list. Most of our clients already have an email list of their clients. If you don't, we show you how to go about building your list. Once you give us the initial list, we maintain the database from that point on.
- Fourth, we write and customize the content for your emails based on topics that are relevant to your customers.
- Fifth, we setup the artwork using the branded email template that you approved in step 2 above.
- Sixth, we get your approval and then initialize and schedule your campaign. NOTE: The very first email that is sent out is one that announces your intentions to your clients and asks their permission to send them your monthly e-Newsletter.
- Seventh, We give you tracking reports that show the click activity of your email marketing campaign. You then analyze and use the reports to determine who would be a good prospect to pursue.
Included with every campaign:
(click the link to see examples)
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